Ideally, a company name should convey the expertise, value and uniqueness of the product or services the company has developed and/or is offering. A good name demonstrates a company’s brand and values; a bad name forces a brand to resort to education, explanation and advertising. In reality,
Read more →Moxie’s offices will be closed on Thursday, November 22 and Friday, November 23 in observance of the Thanksgiving holiday. Have a safe and happy holiday! -The Moxie Team!
Read more →How should brands rebuild after a crisis? When a crisis is over, some brands think it’s over. However, occasions such as milestones and anniversaries can often generate renewed interest in crises, and we recommend developing a communications plan to tackle these processes as they unfold over time.
Read more →What steps should brands take during a crisis? A crisis is scary for any brand, however, a plan will ensure the appropriate measures are taken and the most important information is communicated quickly, ethically and effectively. To implement the plan, a key team of people should be
Read more →Football season is here, and in my house that means two things: 1) Sundays are devoted to football and more specifically cheering for the Eagles! I certainly can’t speak for all the Moxie Girls but I lived in Philly for six years…enough said! 2) Fantasy Football –
Read more →We have finally concluded our search for a fall intern! This means we’ll be saying good-bye to two savvy, hard-working summer interns—as they continue to do great things—before we welcome our new fall intern. Thanks for everyone who submitted applications for our summer and fall internships! We’d
Read more →I’m sure you’ve been studying up and have memorized the previous list. Haven’t you always wanted to know the definitions of these words/terms you’ve heard for years?! At long last, Moxie brings you part two… Orphan – a single line of text at either the beginning or
Read more →The Strand-Capitol Performing Arts Center tasked Moxie with developing and launching a brand new website in advance of announcing their 2012-2013 season lineup. Specifically, the following objectives were identified for a successful website launch: To improve overall user experience through careful planning of enhanced website navigation. Consideration
Read more →Award-winning, full-service advertising and communications firm launches sister-company specializing in event management Mosaics by Moxie, York’s newest event management company has officially launched at Marketview Arts’ Gallery Hall in downtown York, PA. Mosaics was formed by Julie Lando—an award-winning marketing communications expert and president and owner of
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