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Posts Tagged ‘brand equity’

What colors convey in a brand/logo design

By Maya Miller When creating a brand and designing a logo, it’s important to consider how people interpret color and what feelings or energy your brand should convey?  In fact, studies have shown that a product’s color influences 60 to 80 percent of a customer’s purchasing decisions? […]

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A New Year – A New Look

It’s been almost a month since Moxie unveiled its new look. When we started the logo redesign process, questions I’ve heard many times from clients entered my head: How do you know when it’s the right time? Do we have too much brand equity in our current […]

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