Football season is here, and in my house that means two things: 1) Sundays are devoted to football and more specifically cheering for the Eagles! I certainly can’t speak for all the Moxie Girls but I lived in Philly for six years…enough said! 2) Fantasy Football –
Read more →Improving Your Email Campaign – Part Two– Content is King Content is King Another way to evaluate your email’s effectiveness is to test the content of your campaign. The content is not just the text within the main body of the email but also the subject line,
Read more →Improving Your Email Campaign – Part One – Timing is Everything Email marketing is a valuable tool. It is inexpensive, flexible and results are immediate, allowing you to critically evaluate the effectiveness of your campaign quickly. Along with every marketing effort, strategy is the key to success.
Read more →What is behavioral targeting? Behavioral targeting or audience targeting is online advertising that allows you to increase the effectiveness of your advertising campaigns by using data generated by potential web visitors, and then using that information to directly target your potential customers. How is behavioral targeting done?
Read more →Hanover Hospital tasked Moxie with developing their 2011 Annual Report with the following objectives: Emphasize and increase awareness for their 85th Anniversary. Create an annual report consistent with the mission and values of the hospital that not only focuses on the historical high point,
Read more →You simply can’t ignore it. As mobile users continue to grow, it may be time to take a serious look at your website through the eyes of a smartphone user. When reviewing your website, consider these questions: Do you know what your website looks like on a
Read more →The team at Moxie recently met a client who knew they wanted a mobile app. “No doubt in our mind, a mobile app is the best way to reach our target audience of individuals 18-35.” But is it? If you have the “build it and they will
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