What commercial worked best?
This year, the Super Bowl ads went to the dogs (Doritos, VW, Sketchers and Budweiser all used dogs in their Super Bowl ads) and celebrities. We thought several of the ads were effective, including:
1) VW, Back and Better than Ever: This spot was a great way to launch a new redesigned vehicle to VW’s line up. VW is trying to make the connection that a car can change your life.
2) Budweiser, “Meet We Go:” Of Budweiser’s six Super Bowl commercials, we liked We Go/Rescue Dog the best. Who says you can’t teach an old dog new tricks – or switch to Budweiser beer?
3) Clint Eastwood’s Chrysler commercial. Very moving – Stand out.
4) KIA Dream Car: Kia captured the essence of the male target audience through sexy women, rock and roll, and cars – everything a man in their late 20s and early 30s wants in their life.
5) Doritos: The Doritos-bribing Great Dane was memorable, funny and provided laughs.
Moxie News
Best and Worst Super Bowl Commercials of 2012
- February 6, 2012
- Media, Moxie News, Our Thoughts
- No Comments
Happy 4th Moxie!
- January 20, 2012
- Moxie News, Our Thoughts
- No Comments
Four years ago from tomorrow, Moxie opened its doors. Thank you to the team, clients, friends, families, vendors and supporters that have helped make us a success!
A New Year – A New Look
- January 5, 2012
- Branding, Moxie News, Our Thoughts
- No Comments
It’s been almost a month since Moxie unveiled its new look. When we started the logo redesign process, questions I’ve heard many times from clients entered my head:
- How do you know when it’s the right time?
- Do we have too much brand equity in our current logo to make a change?
- We need to be fresh, but we don’t want to be too different that we are unrecognizable. How do we do this?
- Am I going to identify with this new logo as much as I do the old?
Having my team reiterate to me what I have said to our clients over the years was almost comical. (Trust me, it’s a lot easier to help someone else change, than change yourself.)
Happy Holidays!
- December 23, 2011
- Moxie News
- No Comments
Hello. Moxie’s offices will be closed beginning Friday, December 23 at 1pm through Monday, January 2nd – reopening Tuesday, January 3rd. Should you need immediate assistance, please email hello@moxiedm.com and a member of the Moxie team will get back to you as soon as possible or call (717) 885-0014.
Have a wonderful holiday season!
Moxie’s New Look
- December 15, 2011
- Branding, Moxie News, Our Thoughts
- 1 Comment
Why the new look?
In 2008, Moxie was born to fill a need in the marketplace. Four years later, Moxie has evolved, not only in the range of the products and services we offer, but also the personalities that make Moxie what it is today. Therefore, we decided to tweak the logo a bit to reflect everything that Moxie is and will continue to be in the future – forward-thinking, team-spirited, honest, connected and authentic.
Moxie Calls For Spring 2012 Grant Applications
- December 12, 2011
- Moxie Grant Programs, Moxie News, Public Relations
- 2 Comments
Moxie, an award-winning, full-service advertising and communications firm, announces the call for entries for the 2012 Spring grant under the Moxie Grant Program. The first-of-its-kind in the region, the Moxie Grant Program provides $10,000 of in-kind agency services each year to help regional non-profit organizations in the South Central Pennsylvania region promote their efforts in making a positive difference in their communities. Past Moxie Grant recipients include: Historic York, Leukemia & Lymphoma Society of Central PA, Leg Up Farm, York County Community Foundation, YCAL and Crispus Attucks.
Moxie’s Downtown Initiative
- October 1, 2011
- Moxie Grant Programs, Moxie News, Public Relations
- No Comments
Helping to bring new businesses to downtown York, PA
In September 2011, Moxie met with Downtown, Inc to expand the Moxie Grant Program and help bring new businesses to downtown York. Launching in 2012, Moxie will be providing Downtown, Inc. grants targeted to help start-up businesses open in downtown York. If you are interested in learning more, please contact us or Chad Myers at Downtown, Inc. (Exact details of how this program will work will be posted soon.)
Congratulations, Crispus Attucks Association Of York, PA!
- July 14, 2011
- Moxie Grant Programs, Moxie News
- No Comments
We are pleased to announce that Crispus Attucks Association of York, PA is the winner of Moxie’s Fall Non-profit Grant for 2011! Check back for more details soon! Western union location BELARUS
Moxie Wins Two Coveted, International Communicator Awards
- June 1, 2011
- Awards, Moxie News, Public Relations
- No Comments
Moxie has been awarded two coveted 2011 Communicator Awards of Distinction, honoring creative excellence for communications professionals, and selected from a pool of over 6,000 entries across the U.S. and around the world. Awards were granted to Moxie in the categories of:
- Outdoor/advertising campaign to promote rabbittransit’s rabbitEXPRESS service, targeting the commuter audience in central PA, southcentral PA and northern Maryland.
- Visual identity/logo for the creation of Refindings logo, (York’s architectural warehouse).
Moxie Awards Annual Grant To York County Alliance For Learning
- March 29, 2011
- Moxie Grant Programs, Moxie News, Public Relations
- No Comments
Moxie has announced the York County Alliance for Learning (YCAL) as the non-profit recipient of its spring grant under the Moxie Grant Program. The first-of-its-kind in the region, the Moxie Grant Program provides $10,000 of in-kind agency services each year to help regional non-profit organizations in the South Central Pennsylvania region promote their efforts in making a positive difference in their communities. Moxie will partner with the York County Alliance for Learning to create a brand, to further the mission of managing shared resources.
