The Strand-Capitol Performing Arts Center tasked Moxie with creating a new logo. Feeling their logo at the time was a little too indicative of Mardi Gras, the only parameter provided was to include the building facade, a landmark in downtown York. The Strand has a deep history within the community and
Case Studies
Making Over The Strand
- July 13, 2011
- Branding, Case Studies
- No Comments
Adding A Little “Pong” Into Stock And Leader’s Trade Show Booth
- February 13, 2011
- Case Studies
- 2 Comments
Stock & Leader needed a trade show redesign that would incorporate the look and feel of existing show materials but yet give the booth an element of invitation. Moxie created an interactive game to draw people into the booth while also providing education about Stock & Leader’s services and creating an entertaining ice breaker.
More Than Just Wallpaper – York Wallcoverings
- January 13, 2011
- Case Studies
- No Comments
Outdoor Campaign
York Wallcoverings tasked Moxie with updating, yet maintaining the sophisticated look of their existing brand, including the design of a creative campaign including in-store point-of-purchase displays and outdoor, print, online and radio advertising campaign. Moxie created a website dedicated to raising awareness of the Home Design Center, conveying the depth
Media Case Study
- January 1, 2011
- Case Studies, Media
- No Comments
Moxie utilizes an innovative software to analyze your media options and deliver a schedule that can save your business money by delivering a more efficient media plan that:
- Reaches the right amount of people… the right amount of times… with the right message.
- Uses the power of multi-media campaign to increase the effective reach and frequency.
Marvin’s Inspiration Campaign
- January 13, 2010
- Case Studies
- No Comments
Moxie created a print, direct mail and outdoor campaign for Marvin Windows and Doors “Inspiration” campaign that could be customized at the local level for Marvin dealers throughout the East Coast. This creative has been featured in the Washington Post, Washington Times, Charlotte Observer, Baltimore Examiner, Centre Daily Times, Harrisburg Patriot News, Custom Homes Magazine and Susquehanna Style to name a few.
Central Market’s New Look And Attitude
- January 13, 2010
- Case Studies
- No Comments
Moxie was tasked with creating a new brand identity and creating positive awareness for downtown York’s Central Market. Central Market’s brand at that time was represented only as signage on a parking garage and was not consistent with other images utilized. In addition, Central Market had no website presence, extremely limited and unfocused advertising as well as a steady stream of negative articles in the local papers.
Wagman Construction’s Need For A New Tagline
- January 15, 2009
- Case Studies
- No Comments
Wagman Construction had been through the branding process with several local marketing firms before it approached Moxie to develop its new tagline. A task the client said was “impossible” because no other marketing firm was able to accomplish what they needed.
Up to the challenge, Moxie interviewed key leadership within the Wagman organization to develop a tagline that was consistent with the personality, experience and reputation of the organization. Moxie reviewed introductory collateral materials provided, team survey responses, top-level competitive positioning statements as well as Wagman’s 2007 Market Perception Survey Report.
