By Alexis Petry Wondering whether it’s time to freshen up your logo? Here are some important questions to consider: Is it simple? It’s an important consideration! A clean font and/or icon will help keep your logo functional for all applications and reproductions, large and small. Think business
Read more →Ideally, a company name should convey the expertise, value and uniqueness of the product or services the company has developed and/or is offering. A good name demonstrates a company’s brand and values; a bad name forces a brand to resort to education, explanation and advertising. In reality,
Read more →Mid-Atlantic Corporate Federal Credit Union launched Rekindle last week. Check out the article in CU Times here and visit the website to see the video and learn about Rekindle here. The Moxie team is excited to have been a part of this initiative. P.S. – Let us
Read more →Moxie is proud to announce the completion of branding initiatives for “Marketview Arts – A Studio for Creativity,” with the launch of a new website for the arts facility. Moxie partnered with the building owner, York County Industrial Development Authority (YCIDA), to brand the newly-renovated building (formerly
Read more →Hanover Hospital tasked Moxie with developing their 2011 Annual Report with the following objectives: Emphasize and increase awareness for their 85th Anniversary. Create an annual report consistent with the mission and values of the hospital that not only focuses on the historical high point,
Read more →It’s been almost a month since Moxie unveiled its new look. When we started the logo redesign process, questions I’ve heard many times from clients entered my head: How do you know when it’s the right time? Do we have too much brand equity in our current
Read more →Why the new look? In 2008, Moxie was born to fill a need in the marketplace. Four years later, Moxie has evolved, not only in the range of the products and services we offer, but also the personalities that make Moxie what it is today. Therefore, we
Read more →The Strand-Capitol Performing Arts Center tasked Moxie with creating a new logo. Feeling their logo at the time was a little too indicative of Mardi Gras, the only parameter provided was to include the building facade, a landmark in downtown York. The Strand has a deep history
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