Moxie’s Creative Process

Our award-winning team includes dynamic professionals from very diverse backgrounds. We work on the latest equipment and software the market has to offer. We are both “Mac and PC” – depending on the task at hand and individual’s role. Here is what our creative process looks like:

Preparation/Discovery Phase

Research, question, research some more. No matter the size or scope of the project, we immerse ourselves in learning everything we can about our client’s brand and who they are as an organization. We’ll look at yesterday and today to build a better tomorrow to help them reach their goals.

Strategy Phase

From the information we “discovered,” we move on to clarify the client’s objectives to build a sound strategy that will serve as the foundation for the project and/or campaign. The strategy will drive everything we do and recommend – from the design aesthetics, to the word choice in the copy, to the recommendations for where to place our client’s messaging.

Exploratory Phase

Now that we have the strategy, the fun really begins with the creative process. This is where we brainstorm, explore and think some more to develop an approach that will work for our client.

Implementation Phase

Now that we have all of the elements and have discovered the “aha” moment, it’s time to bring the project to life.